A Simple System for Commercial Real Estate Marketing

city at night

When you have a property to take to the market you will have a number of options to consider as you reach out to the target market.  You can promote the property selectively and directly to the right people, or you could undertake a public campaign to the general market.  So a good degree of…

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Major Change Initiatives for Commercial Real Estate Brokers

city skyline of buildings at night

Most years in commercial real estate will dish up a variety of market conditions.  You have to be versatile and driven as an agent or broker.  If something is not working for you, look for the signs and then implement change.  There are plenty of people to watch and use as role models. (N.B. these…

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Advanced Formula for Leadership in Commercial Real Estate Brokerage Today

In commercial real estate, market leadership is a very important issue, and particularly so if you specialise in a property type within a location.  If you are like most agents you will have plenty of other competitive agents to work around and market against.  Through all of that ‘competitive noise’ your services must stand out…

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The 7 Factors in Seller Paid Marketing in Commercial Real Estate

In commercial real estate you need seller paid marketing funds to spread the word about the property and its upcoming sale.  Without that marketing approach, it can be very hard to get the message around the industry about the pending sale and the suitability of the property to the target audience. If the client will…

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Create Your Own Cool Marketing Brand in Commercial Real Estate Brokerage

Personal branding in commercial real estate is quite important.  At a personal level you can be a ‘cool brand’, and that by definition is someone that is good to know and an expert in their field of real estate and in the location.  On that basis clients and prospects will seek you out at the…

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Finding More Clients and Properties in Commercial Real Estate Brokerage

In commercial real estate brokerage, what do your customers look like, where are they located, and what do they want from you?  Why would they contact you?  They are interesting questions; when you know the answers, you have the central focus of your prospecting model. One of the biggest mistakes in commercial real estate is…

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What to Know About Signboard Strategies in Commercial Real Estate Brokerage

Signboards in commercial real estate are a critical part of branding for both the brokerage and also for the agent.  The greater number of signs you have in your territory the easier it is for you to build your listing opportunities. Most of the clients that use our services don’t want to list their property…

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Technology Tips for Commercial Real Estate Brokers Today

Every commercial real estate broker or agent today should have a technology plan to help them build market share, and customer contact.  We have so many great tools available to assist with the process. The essential focus here is to allow technology to simplify your business life and grow your market share.  Certainly it can…

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Cold Calling Techniques in Commercial Real Estate Brokerage

In commercial real estate agency and brokerage, cold calling is an essential part of the business building process.  Every agent and every broker should undertake a number of cold calls every day to build their market share with new people and new prospects. In any property market and at any time, there will be new…

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Simple Sales Territory Tactics for Commercial Real Estate Brokers

When you simplify commercial real estate brokerage, the results that you get come down to a small list of specific things.  It stands to reason that if you get these things under control, you can generate more business, commissions, and good listings for yourself. Working your sales territory will be one of those things that…

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How to be the Commercial Real Estate Agent of Choice

In commercial real estate agency, you need to be the agent of choice relative to the local area and the property type.  The clients that we serve need to understand that they are working with experts. Top agents build their profile continually through a prospecting and networking process.  You need to do the same.  About…

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Planning Your Commercial Real Estate Prospecting Has These Advantages

In commercial real estate agency it is wise to plan your prospecting efforts and actions.  On an average working day many different things will put pressure on your prospecting.  Unfortunately many agents will drop the prospecting activity for the slightest reason.  Over time that single choice will have a major impact on the way they…

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Advertising and Marketing Tips for Commercial Real Estate Agents Today

In every listing presentation in commercial real estate, we like to think that we have the best solution for the client given the prevailing market conditions and the subject property.  Communicating those facts as part of the sales pitch will be a central component of your presentation and listing conversion. Most presentations today will be…

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Show Me the Value in Your Commercial Real Estate Agency Service

What is the value that you bring as an agent to a client in commercial property today?  It is an interesting question for a client to ask when it comes to an agent selling, leasing, or managing commercial real estate. Most agents would say one or more of the following: We know what we are…

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Marketing Strategies for Commercial Real Estate Agents Today

When you take a commercial property to the market today, the message about the property has to be clear and precise.  There are limited levels of enquiry coming from most marketing campaigns given the current economic climate.  This means that you have to do more with less. It should be said that this is not…

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