A Simple System for Commercial Real Estate Marketing

city at night

When you have a property to take to the market you will have a number of options to consider as you reach out to the target market.  You can promote the property selectively and directly to the right people, or you could undertake a public campaign to the general market.  So a good degree of…

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Advanced Information Marketing Secrets for Commercial Real Estate Agents

In commercial real estate today, agents are and should be responsible for marketing themselves.  That requirement is in addition to the general brokerage marketing process.  At a personal level ‘information marketing’ can be a valuable strategy for individual agents to develop and use.  You can build it into your personal sales plan. So what is…

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Selling System Tips in Commercial Real Estate Brokerage

In commercial real estate brokerage you need a ‘selling system’.  That is a system that will apply to sales, leasing and or property management.  It doesn’t matter what part of the industry that you work in, the selling of specialised services should apply.  You are the best person to do that. It can be said…

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What to Know About Signboard Strategies in Commercial Real Estate Brokerage

Signboards in commercial real estate are a critical part of branding for both the brokerage and also for the agent.  The greater number of signs you have in your territory the easier it is for you to build your listing opportunities. Most of the clients that use our services don’t want to list their property…

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Technology Tips for Commercial Real Estate Brokers Today

Every commercial real estate broker or agent today should have a technology plan to help them build market share, and customer contact.  We have so many great tools available to assist with the process. The essential focus here is to allow technology to simplify your business life and grow your market share.  Certainly it can…

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How to be the Commercial Real Estate Agent of Choice

In commercial real estate agency, you need to be the agent of choice relative to the local area and the property type.  The clients that we serve need to understand that they are working with experts. Top agents build their profile continually through a prospecting and networking process.  You need to do the same.  About…

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Advertising and Marketing Plans that Work Well in Commercial Real Estate Agency

There are two types of marketing plans in commercial real estate.  There is the one that applies to ‘open listings’, and then there is the one that applies to ‘exclusive listings’.  There is a radical difference between the two. An ‘open listing’ is a process of luck, so get away from listing in this way…

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Advertising and Marketing Tips for Commercial Real Estate Agents Today

In every listing presentation in commercial real estate, we like to think that we have the best solution for the client given the prevailing market conditions and the subject property.  Communicating those facts as part of the sales pitch will be a central component of your presentation and listing conversion. Most presentations today will be…

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What I Have Learnt About Local Marketing in Commercial Real Estate Agency

In commercial real estate, is far easier to sell and lease quality properties, than it is to work on average or below average properties.  Every property listing demands the same amount of effort and commitment on the part of the agent. That being said, you should not take on a listing unless you are fully…

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Commercial Real Estate Agents – Visibility Brings Success to Agents

The most successful salespeople in commercial real estate are the highly visible salespeople.  They are known through their local area and every deal that they do is well publicised into the region.   Here are some tips from our Newsletter. Success breeds success in our industry.  Use every commercial real estate deal and listing as a…

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