The essential components of a professional commercial real estate marketing plan

Every quality listing in commercial real estate brokerage should be the subject of a comprehensive and specific marketing plan.  When the elements of the property are matched to the levels of enquiry, the prevailing property market conditions, and the client, the marketing plan is likely to produce the better results from the selected target market.…

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219 Commercial Real Estate Online

Here are some more topics for commercial real estate brokers and agents around the world. In today’s program we cover 1. Common problems with real estate websites, 2. Some effective territory farming activities and ideas, 3. Using marketing postcards in prospecting and networking. These are commercial real estate coaching programs by John Highman.

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Prospecting Solutions for Commercial Real Estate Brokers

The commercial property market is a challenge at the best of times.  There are plenty of things to do when it comes to commercial brokerage and agency.  Each and every day a certain number of hours should be devoted to the prospecting process.  That activity will be at a personal level for any agent or…

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What to Know About Signboard Strategies in Commercial Real Estate Brokerage

Signboards in commercial real estate are a critical part of branding for both the brokerage and also for the agent.  The greater number of signs you have in your territory the easier it is for you to build your listing opportunities. Most of the clients that use our services don’t want to list their property…

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Database Ideas for Commercial Real Estate Brokers and Agents

In commercial real estate brokerage you need a good database.  When I say ‘good’ I am not referring to the complexity or brand of database.  What I am referring to is that of the accuracy and volume of data that you have collected. There is no point running a database unless you keep the information…

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Show Me the Value in Your Commercial Real Estate Agency Service

What is the value that you bring as an agent to a client in commercial property today?  It is an interesting question for a client to ask when it comes to an agent selling, leasing, or managing commercial real estate. Most agents would say one or more of the following: We know what we are…

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How to Successfully Cold Call in Commercial Real Estate Agency

In commercial real estate agency today, the cold calling process is critical to the market share that you require and commissions that you create.  You cannot avoid the process if you want to rise to the top of the market. That being said, it is interesting to note that the cold calling process is something…

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Marketing Strategies for Commercial Real Estate Agents Today

When you take a commercial property to the market today, the message about the property has to be clear and precise.  There are limited levels of enquiry coming from most marketing campaigns given the current economic climate.  This means that you have to do more with less. It should be said that this is not…

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Commercial Real Estate Agents – Grab Your Share of the Commercial Real Estate Market

As a commercial real estate agent today, you need to grab your share of the commercial real estate market and optimize it for listing and commission opportunity.  The business is out there for those that work hard. It is no secret that the competition with the other agents that you are up against will be…

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Commercial Real Estate Agents – The Fortunes in Getting to Know Your Commercial Property Market

As an agent in commercial and retail property, you need to understand your local property market comprehensively and fully.  In achieving this level of focus, you will find opportunities for leasing, sales, and property management. The commercial property market is largely based on relationships.  When you get to know a lot of people locally, the…

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Highly Specialised Email Newsletters for Commercial Real Estate Agents Win More Enquiry

Today it is a fact that email newsletters are a part of commercial real estate marketing.  Every agency should have a solid system of client or prospect contact using a database and an email newsletter. Permission marketing is part of the email process in that you should only send these emails to people that have…

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What I Have Learnt About Local Marketing in Commercial Real Estate Agency

In commercial real estate, is far easier to sell and lease quality properties, than it is to work on average or below average properties.  Every property listing demands the same amount of effort and commitment on the part of the agent. That being said, you should not take on a listing unless you are fully…

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Commercial Real Estate Agents – Visibility Brings Success to Agents

The most successful salespeople in commercial real estate are the highly visible salespeople.  They are known through their local area and every deal that they do is well publicised into the region.   Here are some tips from our Newsletter. Success breeds success in our industry.  Use every commercial real estate deal and listing as a…

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Tips for Auctioning a Commercial Property Today

Even when the commercial property market is slow and difficult, there are certain advantages in the auction process that should not be overlooked or under estimated. The greatest advantage for all concerned is that the auction process gives momentum to the serious buyers that are available today and looking for property to purchase. Even in the…

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