Branding Solutions for Commercial Real Estate Leasing Agents and Brokers

city buildings on skyline

In commercial real estate leasing you want the tenants and landlords to remember you as a leasing specialist, and thereby use you at the times when they have a leasing challenge.  On that basis you really should know lots of people locally that own or occupy investment properties. Your database should be the lifeblood of…

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How to Deliver High End Marketing Solutions for Exclusive Listings in Commercial Real Estate Brokerage

city apartments

The quality and focus of your marketing campaigns in commercial real estate will attract volumes of clients and prospects over time, providing you build quality and target marketing into your promotional processes.  Build your brand through your current marketing processes with all of your listings. (N.B. these ideas are also sent out to regularly to…

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Major Change Initiatives for Commercial Real Estate Brokers

city skyline of buildings at night

Most years in commercial real estate will dish up a variety of market conditions.  You have to be versatile and driven as an agent or broker.  If something is not working for you, look for the signs and then implement change.  There are plenty of people to watch and use as role models. (N.B. these…

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230 Commercial Real Estate Online

city building on skyline

Here are 5 topics for Commercial Real Estate Brokers around the World – 1. 4 Ways to Ramp-up Your Marketing Efforts, 2. How to do an Accurate and Valuable Tenant Mix Report, 3. A Blueprint for a Good Quality Commercial or Retail Property Management Budget. 4. How to Dislodge a Commercial Competitor, 5. The Tenant…

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Why Confidence is so Important in Commercial Property Management

The clients that we work with in commercial property management expect experience and confidence in the managers that they use.  Those clients like to know that the person chosen to manage their property can handle the variables of income, expenditure, tenant mix, and lease negotiations. So why worry too much? The experience and confidence in…

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Commercial Real Estate Brokerage – Email Marketing Attracts Good Enquiry So Use It

Have you ever got an email from someone that was unclear, confused or full of grammatical errors?  In commercial real estate brokerage, the emails that we send should be of the highest quality in all respects. Low quality communications are usually ‘deleted’ faster than you can imagine.  They are typically not read beyond the first…

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Commercial Real Estate Brokerage – A Fresh Approach to Time and Task Management in Listing and Marketing

When you list a commercial property today on an exclusive basis, you really do need to focus your efforts from the point of listing onwards to achieve the best results for the client.  Don’t waste time during the campaign and make sure that you optimise your efforts of promotion from the very start. Know what…

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Commercial Real Estate Brokers – Your Goals and Targets Should Energise You

Do you know what targets and goals are all about?  In commercial real estate brokerage the targets and goals that you set should energise you to take even more action and refine your processes for better results. Why is that? It takes time for an agent to establish market share and listing dominance; the only…

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Lessons from a Start-up Commercial Real Estate Brokerage

I once witnessed a new mid-range brokerage in a capital city try to ‘start-up’ in the midst of the global financial crisis.  It is a story worth sharing.  There are some lessons worth remembering for new people entering the industry.  So here is the story. The brokerage was trying to break into the established CBD…

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Commercial Real Estate Brokers – Implementing Team Skills in a Consistent Way

In commercial real estate brokerage, you will find challenges when it comes to every real estate team. The disciplines and business processes across sales, leasing, and property management will vary, and on that basis you need to know that every member of the team is implementing the necessary skills to serve the client base and…

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How You Can Amount to Something in Commercial Real Estate Brokerage

When you work in commercial real estate brokerage today, you have quite a few choices when it comes to your establishing your career as an agent.  You can be like most other agents and take what comes along in clients and property listings, or you can strive to build a great real estate business.  Important…

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Finding More Clients and Properties in Commercial Real Estate Brokerage

In commercial real estate brokerage, what do your customers look like, where are they located, and what do they want from you?  Why would they contact you?  They are interesting questions; when you know the answers, you have the central focus of your prospecting model. One of the biggest mistakes in commercial real estate is…

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3 Common Mistakes in Commercial Real Estate Brokerage Today

It is a fact that the commercial real estate market today is under some pressure and is also highly competitive.  For you to be successful in your career in the industry, you will need a plan of action and a tracking mechanism to understand what’s working and what needs to change in your business model. …

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