How to Be a Successful Target Marketer in Commercial Real Estate Brokerage

city scene at sunrise

You can win more local property business if you are a ‘target marketer’ for a location.  The clients that we service in commercial real estate like to have the best agent with the best market coverage working for them in every way possible.  Random actions and the generic approach to the real estate business no…

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219 Commercial Real Estate Online

Here are some more topics for commercial real estate brokers and agents around the world. In today’s program we cover 1. Common problems with real estate websites, 2. Some effective territory farming activities and ideas, 3. Using marketing postcards in prospecting and networking. These are commercial real estate coaching programs by John Highman.

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Classic Presentation Checklist for Commercial Real Estate Brokers

In commercial real estate brokerage today, every property and every listing can present unique challenges when it comes to the listing presentation.  In every case you will need to understand the property market, the client, and the listing so that you can match your recommendations to the clients required outcomes in selling or leasing the…

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The Best Ways to Work as a Buyers Agent in Commercial Real Estate Agency

Commercial real estate agents can be quite successful if they choose to work as a buyer’s agent.  That being said, the agents success in this process will be based on the commitment of the buyer to a valid agency appointment, and the size of the property that they require. As a general rule, don’t work…

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Time Management Tips in Commercial Property Management

When you work as a commercial real estate property manager, there are certain things that need to be done every day to help you stay in control of the portfolio and clients that you work for.  This segment of the industry is quite busy and challenging in many different ways.  You will be balancing issues…

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Goal Setting Tips for Commercial Real Estate Agents Today

Commercial real estate agency has significant attraction and opportunity for agents and salespeople that are looking for the potential of higher incomes and a good career.  That being said, results that you achieve will only come from directed effort.  Each and every day you need to do particular things to help you build market share,…

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Commercial Real Estate Agents – 6 Tips to Improve Your Sales and Leasing Documentation

When it comes to strengthening your commission and listing opportunity in commercial real estate agency, you really do need to establish systems and processes that can support client contact and transaction accuracy.  Attention to detail will be part of that process.  Your knowledge of property type, documentation, fiduciary obligations, and client services are all critical…

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Sales Pitch and Presentation Rules for Commercial Real Estate Agents

In commercial real estate agency, your sales pitch and presentation should be of the highest quality.  It should be practiced regularly on different property types and in different property situations so you can attract the right listings to your agency. Here are some facts to remember: Quality property listings will attract a greater level of…

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Setting Goals and Targets for Commercial Real Estate Trainees

In commercial real estate agency, the employment of a trainee is a good support strategy in the agency.  If you are to employ a ‘trainee’ in the sales agency area of your business, it is important that you set the right goals and tasks to get them off on the right foot to a successful…

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How to Develop a Short Sales Pitch in Commercial Real Estate Agency

In commercial real estate agency, you will come across many people every day with various interests in commercial and retail property.  Some may have an interest in selling, buying, or leasing.  This then says that we need to be versatile when it comes to dialogue and communication.  In a short period of time you need…

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Ironclad Ideas to Help Your Property Listings in Commercial Real Estate

In commercial real estate, the listings of other agencies will always be an opportunity for you for future business.  Whilst it is always nice to create fresh new listing business yourself as part of your prospecting model, the other agents listings should be watched for the opportunity that they create. Those other listings will give…

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