Show Me the Value in Your Commercial Real Estate Agency Service

What is the value that you bring as an agent to a client in commercial property today?  It is an interesting question for a client to ask when it comes to an agent selling, leasing, or managing commercial real estate.

Most agents would say one or more of the following:

  • We know what we are doing
  • We have good people
  • We understand the property market
  • We have done some great deals recently
  • We sold (or leased) other properties like this recently
  • We know how to market the property

The sad fact of the matter is that when they have said these things, they go no further.  They do not back up their claims with detailed proof.

If you say anything to a client about your relevance or skill as a local commercial real estate agent, be prepared to expand on the issue and talk about it comprehensively and directly.  Show the client some proof of why your statement is so important to their property position or need.

Here are a couple of ideas to use when it comes to showing the client that you really are the right agent for the job of marketing the property:

  • Use a Gantt chart that shows the steps that you will be taking in marketing the property and converting the result that they need.  Have different Gantt charts for the process when it comes to sales, leasing, and property management (commercial or retail).
  • Define the target market in such a way that you are clear on exactly how you will connect with the right people and help them understand the property market.

When you pitch or present to a client, don’t discount your services and lower your marketing fees for the sake of attracting the client’s attention.  Offer real and relevant marketing solutions that are so good that the client cannot ignore you.  Sign them up on an exclusive listing.