How to Create a CRM Database in Commercial Property Agency Today

In today’s marketplace the Real Estate  Agent needs to be technologically supported as both an individual and an  office.  Good database software is the  only way to support ongoing customer relationship management and control your  accounting processes.

Whether your office is focusing on property  Sales, Leasing, or Property Management, you will need database software to  support your activities.  If you  diversify further into the disciplines of business sales or commercial, the  needs of your database software will need to be further enhanced to satisfy the  unique conditions and activities of those transaction types.

Before we go further with this topic, we  will say that you need to be very comfortable with using computers as regular  business tools for your business today.   The more that you do this and the more effective you are at it will be  critical to your future real estate success.

So what Database is Best?

Essentially there is an array of database  software alternatives available.  These  can be generally acquired through retail outlets or by purchasing online.  Most of these generically available products  are very good software packages but have not been specially shaped for the Real  Estate industry.

This then means that you must spend some  time on the software to shape it to your particular needs.  In most cases this will not be a problem for  the person familiar with software technology and computers.  If however this is an issue for you, then  you’ll need to seek expert assistance from a consultant to install and shape  the software for you.

A good choice of software for your database  will save you time and help you keep on top of the opportunities.  This means more clients and commission.

You will need software that tracks the  prospect and the series of interactions that you have had with them.  The software will, at the most basic end of  the usage spectrum, also need to:

  • Mail merge to letters and  emails
  • Integrate with ‘Microsoft  Outlook’ or your email client
  • Integrate with your mobile  phone synchronization
  • Create diary recalls of  critical issues and the next contact event
  • Contact detail
  • Property detail
  • Recording of all correspondence
  • Allow you to classify the  prospect to the type of property they want or have, and their capabilities and  needs in that regard
  • Allow you to make notes of  conversations and meetings with the person
  • Flag urgent and critical issues  of response or opportunity