Curiosity Wins More Business in Commercial Real Estate Brokerage

They say that ‘curiosity killed the cat’, however that is not the case in commercial real estate brokerage.  Curiosity is a good thing for any agent or broker to develop, and will encourage the right information that helps with results in prospecting and marketing efforts.  Are you ready for the ‘curiosity’ challenge? So it is…

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Structured Buyer Management in Commercial Real Estate Brokerage

When you work in commercial real estate brokerage you need plenty of quality listings, and then a buyer management system to support and encourage offers and sale contracts.  If you choose the right listings, enquiries should come your way; every enquiry is an opportunity for the future and that is why the process should be…

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Negotiation Management Check-list in Commercial Real Estate Agency

In commercial real estate brokerage today the negotiations required for some properties can be complex and protracted.  On that basis you should have an established negotiation management process to use at a personal level or within your real estate office.  The process helps you and also the team leader or sales manager to understand the…

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Advanced Information Marketing Secrets for Commercial Real Estate Agents

In commercial real estate today, agents are and should be responsible for marketing themselves.  That requirement is in addition to the general brokerage marketing process.  At a personal level ‘information marketing’ can be a valuable strategy for individual agents to develop and use.  You can build it into your personal sales plan. So what is…

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Full Scale Career Opportunities in Commercial Real Estate Agency

They say that a person can change a career a few times in their working life.  In commercial real estate that doesn’t need to be the case.  There are so many options within the industry that you can easily move around within property types and specialities; variety and opportunities are always available to those that…

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Create Your Own Cool Marketing Brand in Commercial Real Estate Brokerage

Personal branding in commercial real estate is quite important.  At a personal level you can be a ‘cool brand’, and that by definition is someone that is good to know and an expert in their field of real estate and in the location.  On that basis clients and prospects will seek you out at the…

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Time and Task Focus Tips for Commercial Real Estate Brokers

Time is really precious to any business person, but in commercial real estate time is perhaps the most important resource that you have.  How you spend your time will impact your listing outcomes and your commissions.  We all have choices that are critical to our business. There are 3 types of salespeople in our industry:…

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Finding More Clients and Properties in Commercial Real Estate Brokerage

In commercial real estate brokerage, what do your customers look like, where are they located, and what do they want from you?  Why would they contact you?  They are interesting questions; when you know the answers, you have the central focus of your prospecting model. One of the biggest mistakes in commercial real estate is…

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Selling System Tips in Commercial Real Estate Brokerage

In commercial real estate brokerage you need a ‘selling system’.  That is a system that will apply to sales, leasing and or property management.  It doesn’t matter what part of the industry that you work in, the selling of specialised services should apply.  You are the best person to do that. It can be said…

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Systems and Mindsets of Top Commercial Real Estate Agents

Top real estate agents are easy to identify. They do the things that other agents avoid; they know how to tap into opportunity and the right clients.  The good thing here is that top agents a far fewer in number (2 in 10 is a typical ratio); there is plenty of room at the top…

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Match Clients to Properties in Commercial Real Estate Brokerage

The longer that you work as a commercial real estate agent or broker, you will soon understand the priorities of property choice and performance when it comes to certain clients and prospects.  With that knowledge, you can match clients to properties and create transactions off market. So every client will have certain priorities when it…

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Prospecting Solutions for Commercial Real Estate Brokers

The commercial property market is a challenge at the best of times.  There are plenty of things to do when it comes to commercial brokerage and agency.  Each and every day a certain number of hours should be devoted to the prospecting process.  That activity will be at a personal level for any agent or…

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Robotic Listing and Selling in Commercial Real Estate Brokerage

In commercial real estate brokerage the listing and selling process can almost be ‘robotic’ if you follow the rules and use a plan to move people through your ‘pipeline’.  I am not inferring that the ‘robotic’ approach is negative; it is actually a great way to help your contact pipeline feed the listings to you…

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What to Know About Signboard Strategies in Commercial Real Estate Brokerage

Signboards in commercial real estate are a critical part of branding for both the brokerage and also for the agent.  The greater number of signs you have in your territory the easier it is for you to build your listing opportunities. Most of the clients that use our services don’t want to list their property…

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Top Things to Do in Commercial Real Estate Brokerage Sales

Every day there will be plenty of things to do in your commercial real estate brokerage.  The choices that you make in that regard will have significant impact on the results that you achieve.  The key message here is that you should control your day and only do the things that are really important to…

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