How to Be a Successful Target Marketer in Commercial Real Estate Brokerage

city scene at sunrise

You can win more local property business if you are a ‘target marketer’ for a location.  The clients that we service in commercial real estate like to have the best agent with the best market coverage working for them in every way possible.  Random actions and the generic approach to the real estate business no…

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How a Complete Commercial Real Estate Brokerage Practice Session Improves Knowledge and Skills

city view at sunrise of commercial office towers

In commercial real estate brokerage there are a good number of things that require practice and refinement over time.  It’s a personal process that cannot be delegated.  It is the faster track to getting results in brokerage with listings and clients.  (NB – you can get our free commercial real estate course here)   So…

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Branding Solutions for Commercial Real Estate Leasing Agents and Brokers

city buildings on skyline

In commercial real estate leasing you want the tenants and landlords to remember you as a leasing specialist, and thereby use you at the times when they have a leasing challenge.  On that basis you really should know lots of people locally that own or occupy investment properties. Your database should be the lifeblood of…

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How to Deliver High End Marketing Solutions for Exclusive Listings in Commercial Real Estate Brokerage

city apartments

The quality and focus of your marketing campaigns in commercial real estate will attract volumes of clients and prospects over time, providing you build quality and target marketing into your promotional processes.  Build your brand through your current marketing processes with all of your listings. (N.B. these ideas are also sent out to regularly to…

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Finding Robust Market Conditions in Commercial Real Estate

city building on skyline

The commercial property market is always changing, and the shifts and swings each year will move from buying to selling, as well as owning to renting.  Property developments also come and go from the market based on expected growth in a location. Somewhere in those changes you will find property opportunity to work with the…

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The essential components of a professional commercial real estate marketing plan

Every quality listing in commercial real estate brokerage should be the subject of a comprehensive and specific marketing plan.  When the elements of the property are matched to the levels of enquiry, the prevailing property market conditions, and the client, the marketing plan is likely to produce the better results from the selected target market.…

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Commercial Real Estate Brokerage – Email Marketing Attracts Good Enquiry So Use It

Have you ever got an email from someone that was unclear, confused or full of grammatical errors?  In commercial real estate brokerage, the emails that we send should be of the highest quality in all respects. Low quality communications are usually ‘deleted’ faster than you can imagine.  They are typically not read beyond the first…

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How to Amount to Something in Commercial Real Estate Brokerage in this Market

Motivation is something that can be considered as an essential ingredient to the success of any commercial real estate agent or broker.  Every day there needs to be a degree of personal motivation in each agent to do the difficult tasks and confront regular challenges in the industry. Every day there will be issues with…

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Using Property Features to Market Your Commercial Property Comprehensively

When it comes to selling or leasing a commercial property, the features of the property will have a lot to do with designing the marketing campaign and building upon the factors of attraction to pull in more prospective tenants or buyers.  Those factors of attraction are to be used strategically and the marketing process. As…

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Getting Better Marketing Results for Commercial Real Estate Clients

To a large degree, the marketing results that you get today in promoting commercial real estate will help you with negotiations and client conditioning.  The property market is forever changing. Seasonal inquiry will reflect in both the time on market for the listing, and pricing strategies.  The impact of seasonal marketing should also help you…

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Advanced Formula for Leadership in Commercial Real Estate Brokerage Today

In commercial real estate, market leadership is a very important issue, and particularly so if you specialise in a property type within a location.  If you are like most agents you will have plenty of other competitive agents to work around and market against.  Through all of that ‘competitive noise’ your services must stand out…

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Creating More Customer Inquiry In Commercial Real Estate Brokerage

One very important part of the commercial real estate process is to do everything possible to get the telephone to ring with fresh and valuable property enquiry.  Quality properties create more customer enquiry, as an agent you should be focusing on identifying and creating good quality listings within your brokerage. It is a fact that…

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Mastering the Commercial Real Estate Listing Presentation

In commercial real estate brokerage the listing presentation is likely to be the best and only opportunity you will have to impress the client with your professional real estate services.  Most listing presentations today are highly competitive involving a number of agents. Any high quality property is likely to be offered to the market only…

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The 7 Factors in Seller Paid Marketing in Commercial Real Estate

In commercial real estate you need seller paid marketing funds to spread the word about the property and its upcoming sale.  Without that marketing approach, it can be very hard to get the message around the industry about the pending sale and the suitability of the property to the target audience. If the client will…

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Congratulate and Involve Your New Commercial Real Estate Clients

When it comes to gaining new clients and listings within commercial real estate brokerage, every new client should receive a direct telephone call from the sales manager or the principal of the brokerage as soon as the listing is signed up.  In this way the client will understand the value that you place on them…

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