How a Complete Commercial Real Estate Brokerage Practice Session Improves Knowledge and Skills

city view at sunrise of commercial office towers

In commercial real estate brokerage there are a good number of things that require practice and refinement over time.  It’s a personal process that cannot be delegated.  It is the faster track to getting results in brokerage with listings and clients.  (NB – you can get our free commercial real estate course here)   So…

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A Simple System for Commercial Real Estate Marketing

city at night

When you have a property to take to the market you will have a number of options to consider as you reach out to the target market.  You can promote the property selectively and directly to the right people, or you could undertake a public campaign to the general market.  So a good degree of…

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How to Deliver High End Marketing Solutions for Exclusive Listings in Commercial Real Estate Brokerage

city apartments

The quality and focus of your marketing campaigns in commercial real estate will attract volumes of clients and prospects over time, providing you build quality and target marketing into your promotional processes.  Build your brand through your current marketing processes with all of your listings. (N.B. these ideas are also sent out to regularly to…

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Prospecting and Focus Facts in Commercial Real Estate

city scene of high rise buildings

In todays program we cover 1. Ways to focus your prospecting and marketing, 2. Essential prospecting guidelines, 3. Priorities for a commercial broker or agent, 4. Great ways to use your spare time in brokerage. Commercial real estate training by John Highman. MP3 File

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Major Change Initiatives for Commercial Real Estate Brokers

city skyline of buildings at night

Most years in commercial real estate will dish up a variety of market conditions.  You have to be versatile and driven as an agent or broker.  If something is not working for you, look for the signs and then implement change.  There are plenty of people to watch and use as role models. (N.B. these…

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Commercial Real Estate Leasing Agents – Taking Effective Tenant Enquiry is Easy to Do

city buildings on skyline

In commercial real estate brokerage, the tenant prospecting process is a good part of the leasing business where you can create plenty of leads and listing ‘churn’.  Tenants will tell you so much about their property occupation, the landlord, and the neighbouring properties and businesses.  Talk to tenants every day and you will find lots…

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Using Property Features to Market Your Commercial Property Comprehensively

When it comes to selling or leasing a commercial property, the features of the property will have a lot to do with designing the marketing campaign and building upon the factors of attraction to pull in more prospective tenants or buyers.  Those factors of attraction are to be used strategically and the marketing process. As…

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The Perks of Commercial Real Estate Brokerage

A successful commercial real estate agent has the ability to tap into a few perks that come with the job.  That being said, the perks only apply to those good agents that are successful in their business activities.  Hard work is required to break through a few ‘barriers’ of sales performance. Any agent that doesn’t…

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Creating More Customer Inquiry In Commercial Real Estate Brokerage

One very important part of the commercial real estate process is to do everything possible to get the telephone to ring with fresh and valuable property enquiry.  Quality properties create more customer enquiry, as an agent you should be focusing on identifying and creating good quality listings within your brokerage. It is a fact that…

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Doing Your Market Research in Commercial Real Estate Brokerage

Relevant market data in commercial real estate can help you with property presentations, prospecting activities, and negotiations.  As the real estate agent or broker in your local area property knowledge and information will help you close more listings and facilitate more transactions. Whilst most clients think that they own a high quality property commanding a…

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Staging a Sales Pitch for a Top Commercial Property

When it comes to pitching for a high quality commercial real estate listing, the whole process has to be well considered and staged.  There are plenty of competitors that are likely to be chasing the same property.  Only the top agent that shows property market relevance will win. Define the property and its strengths in…

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Time and Task Focus Tips for Commercial Real Estate Brokers

Time is really precious to any business person, but in commercial real estate time is perhaps the most important resource that you have.  How you spend your time will impact your listing outcomes and your commissions.  We all have choices that are critical to our business. There are 3 types of salespeople in our industry:…

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Shop Leasing Factors in Retail Shopping Centre Performance

When you have a retail property to lease, there are some important pieces of information that you will need to build a leasing strategy and any marketing process.  Gather the facts before you take steps towards lease marketing or lease negotiation. Retail Property performance will vary substantially from location to location and city to city. …

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How to Play the Numbers Game in Commercial Real Estate Brokerage

In commercial real estate brokerage, most successful sales people must play the ‘numbers game’ when it comes to new business and market share.  Without an awareness of the right numbers and just where they are headed, any opportunity for growth can be overlooked or not captured by the agent. So what are the numbers to…

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Better Listings are Just One Step Away

Better commercial real estate listings and clients are frequently ‘just one step away’ when it comes to growing your opportunities in commercial real estate brokerage.  That one step involves prospecting and questioning. The last step to take will be the difference between a top agency and ordinary brokerage; however it is the step that is…

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